Lost and Found Market

Communication design capstone project: re-brand and revamp Melbourne’s iconic Lost and Found Market in Fitzroy. Progressing Zoe’s focus on fashion photography from her previous Today I Am work, the Lost and Found Market project elevated and showcased her skills across photography, design, fashion, social media, website and publication design. This major project highlights a stunning modern renewal of the brands identity and aesthetics to compete with the rising market of vintage fashion.

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Publication

Mini publication for Lost and Found Market, a small booklet showcasing the range of clothing, used as inspiration as vintage clothing are one off unique pieces. The publication would sit in the store for customers to view and buy for a small price. Photographed, styled, directed and designed by Zoe.